Vendor paid advertising (VPA) or vendor marketing can often feel like a hard sell. It’s a conversation that requires finesse, transparency, and a clear understanding of the benefits to the seller. Properties backed by quality advertising campaigns stand out in the market, giving them a competitive edge over similar listings. This advantage can result in quicker sales, higher sale prices, and greater overall satisfaction for property sellers. Here we look at how real estate agents can effectively sell VPA to their clients and drive outstanding results.
It’s important that your client understands the difference between professional-standard advertising and the bare minimum. Agents know that quality advertising goes beyond just a sign board and a few fliers. Your client needs to see the value in advertising across several channels. This will include online listings, social media platforms, print media, and signage to help increase the property’s exposure. It’s about attracting more buyers and achieving a potentially faster sale. Once clients can see the big picture they’ll likely jump onboard with funding their advertising costs.
VPA shifts the financial responsibility to the property owner, so it’s important your client understands what they’re expected to cover. ‘Advertising’ is a broad term, so breaking down the costs for your client can be helpful.
VPA can include:
Being upfront about the costs from the get-go means your client is less likely to feel blindsided when you start compiling your marketing campaign.
By investing in VPA, clients ensure their property gets presented in the best possible light, ultimately increasing its value. While VPA requires an upfront investment from the property owner, it’s essential to reassure clients that VPA expenses are often recouped through the sale of the property, making it a worthwhile investment in the long run.
VPA lets you customise a marketing campaign that’s best suited for your client. Every property is unique, so it’s vital your client understands the importance of personalised marketing strategies that highlight the property’s unique features and appeal to its target demographic. Whether it’s leveraging social media advertising, staging an open house, or investing in targeted online listings, demonstrate to your clients how VPA can be customised to maximise their property’s exposure.
Secondly, increased visibility is one of the primary benefits of VPA. By investing in targeted advertising campaigns, properties can reach a wider audience of potential buyers enhancing a property’s visibility in the market. Highlight to your clients that VPA increases the likelihood of their property being seen by serious buyers, leading to faster sales and potentially higher offers.
Thirdly, quality sells! Professional-quality photographs, virtual tours, and promotional videos help set a property apart from the rest. A targeted approach means the property is more likely to resonate with the right audience, increasing the likelihood of generating leads and inquiries from serious buyers.
Finally, offer proven results. Agents can measure key performance indicators such as website traffic, listing views, and lead generation to evaluate the effectiveness of the marketing campaign. So let your client know that they can track the performance of their advertising efforts and make data-driven decisions through VPA.
Nothing sells a concept better than real-life success stories. Share examples of past properties where VPA was utilised effectively to generate exceptional results. Additionally, consider gathering testimonials from satisfied clients who have experienced the benefits of VPA firsthand. Hearing about the positive experiences of others can instil confidence in hesitant clients and reinforce the value of investing in VPA.
Remember, Property Credit takes the stress out of paying for advertising with an advertise now, pay later funding solution. Agents can even start the application within the portal for the client to complete, making the process even easier.
A bridging facility can be offered at any stage of the property sale, right up until settlement. Once established, our flexible funding options allow your client to access funds once-off or throughout the sale. The client’s facility limit grows at each stage of the property sale, and they can access maximum equity once the sale of the property goes unconditional.
There is nothing to pay upfront. The cost simply comes out of the settlement total.
Visit property.credit for more information on our services or you can contact us on 1300 829 536 (au) or 03 668 2144 (nz).
This article is for general information purposes only and is not intended as financial product advice. Consider seeking independent financial advice that relates to your individual circumstances.
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