Deciding on a marketing campaign can be one of the more stressful aspects of selling your home. If you’ve invested in pre-sale improvements and renovations, it’s likely you’re already feeling stretched financially. But well-considered advertising is imperative, especially in a buyer’s market.
If you’re about to sell, chances are your home currently resembles a Pottery Barn window display. Once you’ve karate-chopped the throw pillows and forbidden family members to actually sit on the furniture, it’s officially time to start advertising.
We’ve discussed before what a cooling market means for sellers. Your marketing campaign is arguably your most important tool in appealing to the greatest pool of buyers.
Your agent is going to be the best person to talk to about strategy. Perhaps they’re pushing for a larger campaign than you initially expected, but there’s likely a good reason for that.
Quality photography is a great start, but interstate or even international buyers are going to appreciate an immersive experience. Videos are an excellent marketing tool, especially if you’re advertising through social media. They allow buyers to get a proper feel for the layout of your home, meaning people are more likely to connect with the property emotionally.
You’ll also need to consider the costs of a digital floor plan, copywriting, sign boards, plus print material. Real estate agents have a network of these services that they utilise, and top agents are going to insist on quality.
Plus, consider the current market. At the start of the year, buyers were making it all the way past page 10 on real estate search hubs. Now, you’re going to want to be front page, numero uno — but have you considered the cost of a premium listing?
Take the stress out of paying for advertising before you sell your property with an advertise now, pay later funding solution. Property Credit can fund the cost of your advertising now; you simply repay after settlement. Applying is quick and easy, and you’ll receive the funds within 24 hours, allowing you to showcase your property in the best possible light.
Did you know Property Credit also funds pre-sale improvements/ renovations? Find out more.
This article is for general information purposes only and is not intended as financial product advice. Consider seeking independent financial advice that relates to your individual circumstances.