Property Credit Logo

Selling Your Property? Advertise Now, Pay Later

14 September 2022

Deciding on a marketing campaign can be one of the more stressful aspects of selling your home. If you’ve invested in pre-sale improvements and renovations, it’s likely you’re already feeling stretched financially. But well-considered advertising is imperative, especially in a buyer’s market.

If you’re about to sell, chances are your home currently resembles a Pottery Barn window display. Once you’ve karate-chopped the throw pillows and forbidden family members to actually sit on the furniture, it’s officially time to start advertising.

We’ve discussed before what a cooling market means for sellers. Your marketing campaign is arguably your most important tool in appealing to the greatest pool of buyers.

Your agent is going to be the best person to talk to about strategy. Perhaps they’re pushing for a larger campaign than you initially expected, but there’s likely a good reason for that.

Quality photography is a great start, but interstate or even international buyers are going to appreciate an immersive experience. Videos are an excellent marketing tool, especially if you’re advertising through social media. They allow buyers to get a proper feel for the layout of your home, meaning people are more likely to connect with the property emotionally.

You’ll also need to consider the costs of a digital floor plan, copywriting, sign boards, plus print material. Real estate agents have a network of these services that they utilise, and top agents are going to insist on quality.  

Plus, consider the current market. At the start of the year, buyers were making it all the way past page 10 on real estate search hubs. Now, you’re going to want to be front page, numero uno — but have you considered the cost of a premium listing?

Take the stress out of paying for advertising before you sell your property with an advertise now, pay later funding solution. Property Credit can fund the cost of your advertising now; you simply repay after settlement. Applying is quick and easy, and you’ll receive the funds within 24 hours, allowing you to showcase your property in the best possible light.

Did you know Property Credit also funds pre-sale improvements/ renovations? Find out more.

Visit for more information on our services or you can contact us on 1300 829 536 (au) or 03 668 2144 (nz).

This article is for general information purposes only and is not intended as financial product advice. Consider seeking independent financial advice that relates to your individual circumstances.

Related Articles

Tips for reducing financial stress over the holiday season

Tis’ the season for joy, celebration, time with loved ones, and…SPENDING! Between buying gifts, school holiday fun, entertaining and going […]
6 December 2023

Why choose a non-bank lender?

It’s no secret that non-banks have gained major popularity over the years. Flexible lending criteria, specialised loan products and fast […]
1 November 2023

Bypassing the ‘Subject to Sale’ Clause with Equity Release

When buying a house, having cash readily available can be a game changer, especially if you want to bypass the […]
27 September 2023

Frequently Asked Questions

We’ve rounded up our most frequently asked questions all in one place. Something not covered? Contact us directly and one […]
13 September 2023

Why use a buyer’s agent?

Enlisting the help of a buyer’s agent or buyer’s advocate as they’re also known, was once thought of as a […]
14 July 2023

What can I use equity release for?

Selling property presents a range of opportunities for accessing equity, some you might not have ever considered before. Lifestyle changes, […]
21 June 2023
crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram